Founded in 2014 by Kelsey Gilbert-Kreiling and Mallory Ulaszek, Week of the Website has turned the agency model on its head, revolutionizing the web design process through open collaboration, transparency, creativity, care and a whole lot of joy. To date, they have launched over 700 websites with clients that have included taste-making chefs, best-selling authors, policy experts, non-profit organizations, notable artists, award-winning actors and more. In this episode, Mallory and Kelsey discuss how they got started building their brand, how they created their signature one week website design process, and how they managed to become the most trusted Squarespace design agency primarily by word of mouth.
"The only way we were going to be able to do this was by using a lot of automations, a lot of systems. And we were thinking about scalability before we even needed to scale because we were working with contractors. So we had to write our process down in order to have something like a guidebook for people to come back to when they're like, 'what am I supposed to be doing next?' So, we were thinking about this from day one," explains Mallory Ulaszek, co-founder of Week of the Website. In 2014, co-founders Mallory Ulaszek and Kelsey Gilbert-Kreiling took a $2,500 investment each and turned it into an incredibly successful brand built solely on the process. With over 700 successful website launches to date, Week of the Website is the most innovative, trusted and loved Squarespace design agency for creatives. Come on in and see how Mallory and Kelsey are disrupting the web design process.
In this podcast, the host covers:
How Mallory and Kelsey met and why they decided to go into business together
What the process is for building a website in just one week
How Mallory and Kelsey turned their first client into their second and then third client
How to design systems that are easy to train someone else to replicate
How to build and manage a team successfully
How to design a self-sustaining business model
How to navigate the mindset shift required for entrepreneurs to stop working in their business and instead work on their business
Why not all clients are a good fit to work with a concierge style website design agency
Why businesses should always aim to be transparent with their employees and customer base alike
How entrepreneurs can share their stories in more approachable ways to drive awareness of their brand
"We didn't know we would work with Lucy Liu. We didn't know we would work with Jenny Han. We didn't know that we would bring Jessica Nobles' website to life when she was taking Luckiest Girl Alive to Netflix. So, it's been a wild ride." (12:47-13:07 | Kelsey)
"When you're doing design in a really fast turnaround, you have to establish trust and comfort with your clients." (16:42-16:48 | Mallory)
"The only way we were going to be able to do this was by using a lot of automations, a lot of systems. And we were thinking about scalability before we even needed to scale because we were working with contractors. So we had to write our process down in order to have something like a guidebook for people to come back to when they're like, what am I supposed to be doing next? So, we were thinking about this from day one." (34:16-34:39 | Mallory)
"You will not be the person doing the thing forever. You have to build a business that has meaning to you outside of just the thing that you make or the thing that you do." (53:39-53:50 | Kelsey)
"There are going to be ups and downs, and you can't let them knock you off balance. Hold on tight to your core values as a company. Cling to what you know is your North Star." (1:00:21-1:00:28 | Lindsay)
About the Podcast Guests:
To learn more about Mallory Ulaszek and Kelsey Kreiling, visit their website (Week of the Website).
About the Podcast Host:
To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).
About Dear FoundHer...:
Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!
Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Mallory Ulaszek and Kelsey Gilbert-Kreiling on your preferred podcast channel.