Fri, 08 Dec 2023

Guest CyberCEO Carter describes her experience working with Cyberbacker as 'Life changing.'

In this episode, Carter shares how each of her cyberbackers contributes to the growth of her business.

Listen to Angelo Cruz and Teresa Carter's conversation here.

'Top-Level Leverage'

Keller Williams Team Leader Teresa Carter admits that she had 'limiting beliefs' about virtual leverage before she began working with Cyberbacker. 'I was nervous about not having someone physically here,' she says.

Now that Carter has hired two cyberbackers, one who assists with marketing and one who assists with recruiting, she calls the decision to partner with the company 'business-changing.' Carter's business has had its best growth year ever, thanks to the 'top-level leverage' provided by Cyberbacker. 'The success is in the results,' she says.

Diverse Skill Sets

As she began the hiring process, Carter knew that she was looking for two cyberbackers to fill two distinct roles in her business: marketing support for herself and her 250 agents, and recruiting. She was impressed by Cyberbacker's attention to personality matching and job-fit matching, but she especially appreciated being able to review prospective Cyberbackers' material ahead of time. When she saw now-cyberbacker Erika's resume, Carter knew she'd be a great fit. 'Her work looked exactly how we wanted it,' she says. Now, Erica helps Carter 'give agents a free marketing service.'

Carter noticed second cyberbacker John Francis' 'drive to make the calls' immediately, she says. John Francis has taken on vital tasks like setting appointments, managing databases, and learning systems, allowing Carter to focus on building client relationships.

Communicating Expectations is Key

Early on, Carter had what she calls 'expectation conversations' with her cyberbackers. 'How do I win with them, and how do they win with me?' she says. An important part of these early conversations was establishing open and frequent communication. Now she attributes her successful partnership with her cyberbackers to daily morning and evening emails, which make it 'very quick and easy' to work as a team.

'Great communication is key to this relationship,' Carter says. She also believes that frequent praise gives cyberbackers the support they need to 'excel and grow' in their respective roles. 'They are part of my team, and they love that.'

About: Cyberbacker's goal is to match accomplished individuals to clients who share similar values and goals to optimize growth. Find more information at, or contact Cyberbacker directly by email: or phone: +1 801.686.8043

Teresa Carter is a Team Leader for Keller Williams based in Redlands, CA.

Media Communications


Publicist for Adam Torres and Mission Matters Media KISS PR Brand Story PressWire

Brand Publicity Partners

For more details, visit KISS PR Digital PR & Marketing powers the Mission Matters Business podcast with brand storytelling. T: 972.437.8942

This content is published on behalf of the above source. Please contact them directly for any concern related to the above.

This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results, or strategies (including product offerings, regulatory plans and business plans) and may change without notice. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.

More San Jose News

Access More

Sign up for San Jose News

a daily newsletter full of things to discuss over drinks.and the great thing is that it's on the house!