Wed, 15 Jul 2020

Newswire has expanded its distribution services to increase reach in the Finance Industry and complement the success of its Earned Media Advantage Guided Tour.

NEW YORK, NY / ACCESSWIRE / January 20, 2020 / Newswire has expanded its financial distribution network, allowing private and publicly traded companies to distribute their press releases to industry-leading sites such as Google News, Yahoo!, the Associated Press, and Accesswire. The expansion of their PR distribution has become a great way of complementing the highly acclaimed Earned Media Advantage Guided Tour program, which has helped many public and private companies improve their media and marketing communications strategy.

'Our goal is to be able to offer our customers the best value for each release,' said Erik Rohrmann, SVP and Chief Operations Officer at Newswire, 'With our financial distribution, we give private and publicly traded companies the chance to have their news featured on top finance news networks, accelerating the time it takes for them to implement their go-to-market strategies and gain the Earned Media Advantage.'

Finance customers have found great success with Newswire's Guided Tour, gaining greater brand awareness, increased traffic, greater return on media and marketing communications spend, and increased sales. Each finance company connects with an expert Earned Media Advantage Strategist, working hand in hand to better understand the business' goals in order to create a comprehensive media and marketing communications plan on-demand. The process is a truly 'customerized' plan and is critical when implementing campaigns that complement each press release.

'Each strategist pays keen attention to detail, using their skills to create the right message to send to the right audience (media contacts) at the right time, through the right mediums,' said Charlie Terenzio, Director of Earned Media Advantage Strategy at Newswire.

This approach has given finance companies the opportunity to transform their owned media (press releases) into the Earned Media Advantage. As a result, customers lower the costs of each press release as well as increase its value.

The journey is designed to empower the Earned Media Advantage by developing a plan that is based on a media communications survey that defines press release content value and distribution. Customers are also provided a media communications calendar, services to set up, operate and manage media databases, media monitoring alerts, statistical analysis, reporting and media room news collection and sharing to ensure Customer Success.

Discover How the Earned Media Advantage is Transforming Business today and learn how to compete in the industry.

About Newswire​

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.​

To learn and experience Newswire, visit

Contact Information:

Anthony Santiago
Vice President of Marketing
​Office: 917-398-2622

SOURCE: Newswire

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